Lexus launches the RC coupe line-up in the US image

The 2015 Lexus RC coupe line-up has been launched in the US, with the model boasting the latest dynamic appearance of the brand image and an impressive powertrain.

Toyota, and to an extent its luxury division Lexus, has been regarded by many as a great Japanese automaker, with cars known for value and reliability, rather than sporty appearance and dynamic versatility. For some years now, though, the automakers President Akio Toyoda has been pushing the automaker to broaden its appeal, especially towards a younger audience.

And the new RC coupe line, just launched as a 2015 model year in the US, is at the forefront of that strive when it comes to the Lexus luxury division. Not just a declination of the IS sedan model, the RC boasts its own styling and appeal – with the final design heavily borrowing from the LF-LC and LF-CC concepts.

“To make the exterior immediately recognizable, we adopted a design with a compact cabin contrasted by boldly protruding fender flares and body contours etched with deeply sweeping lines,” comments Eiichi Kusama, RC 350 Chief Engineer. “Creating these characteristic lines required advanced press technologies that surpass conventional production line standards,” Kusuma further explained.

While the usual hybrid variant – in this case the RC 300h – will later on become available, for now Lexus concentrated on the more dynamic gasoline versions for the US introduction. There are two engine choices: the RC 350 that boasts a 306-hp 3.5-liter under the hood and the range-topping RC F Sport. The RC 350 can be ha din rear-wheel or all-wheel drive versions. While the latter features a conventional six-speed automatic transmission, the rwd options features a more interesting choice: the eight-speed Sports Program Direct Shift transmission.