Lexus ranked as the top luxury brand in JD Power’s 2012 Sales Satisfaction Index Study, with Mini occupying the first place for mass-market brands.
According to the survey, consumers are increasingly satisfied with the auto-buying experience, as overall sales satisfaction among new-vehicle buyers increased to 664 on a 1,000-point scale, up from 648 a year earlier. Most of the gain was due to better salesperson ratings.
All 11 luxury brands and nine of the 20 mass-market brands scored above industry average in JD Power’s 2012 survey. For the second consecutive year, Lexus was the top-rated luxury brand with a 737 score, followed by Infiniti, with 728. The Nissan-owned brand was the biggest gainer of all brands, with 52 points more than a year ago, when it ranked eighth. Cadillac, Lincoln, Porsche and Mercedes-Benz occupy the next four spots, all scoring above the luxury average of 716.
The mass-market brand list was topped by Mini for a third straight year with a 712 score. Buick ranked second and GMC third, with GM placing all three of its mass-market brands in the top five. Fiat was fourth and Subaru tied with Chevrolet for fifth. Ford, Honda and Volkswagen also scored above the mass-market average of 657.