Lexus performs well in Europe image

Toyota’s luxury marque reported record sales in Europe in the first quarter of 2016, a momentum that carried on after Lexus launched new models in second part of 2015.

Lexus is a strong contender on the US auto premium market, even managing to come on top of the segment in March, for the second consecutive month. In Europe however, the brand is not posing any threat to Mercedes or BMW, but it managed to build up some good sales momentum. The Japanese luxury automaker sold 18,058 vehicles in the first three months of 2016, an increase of 16 percent compared to the first quarter of last year, in a premium market which rose at a slower pace of 10 percent.

“The second half of 2015 was marked by an intensive string of new model introductions, including RX, GS F, RC and GS in all European markets as well as LX and ES in the Eastern markets, and we are delighted to see such positive customer response,” Alain Uyttenhoven, head of Lexus Europe, said. “We are committed to further increase the strength of the Lexus brand in Europe and we look forward to a very successful 2016.”

This quarter marked the start of sales of the fourth generation RX crossover, which recorded a 4,024 units in deliveries. Overall, the small luxury crossover NX remained the best seller among the Lexus range, with 6,315 units sold, keeping the demand on the same level as last year. The hybrid models continued to be at the top of customers’ list, reaching 12,141 units, up 14 percent, or about two-thirds of brand’s total sales, led by NX 300h (4,672 units), CT 200h (2,445 units) and RX 450h (2,362 units).