Toyota’s premium division announced it has reached an important milestone, as it has just sold over 1 million hybrid models in 11 years.
Lexus has started putting premium hybrids on roads in 2005, when the RX 400h went on sale in April, and since then the company has placed this technology in the center of its development strategy. Lexus said this week that it has just surpassed the 1 million mark in sales, an event that was celebrated in Milan, Italy, where the head of Lexus Europe handed over the milestone-model – a NX 300h – to its owner. “The hybrid system continues to be our signature powertrain technology. We have set ambitious environmental goals for 2050, the popularity of the hybrid technology worldwide is extremely important for us to achieve those goals,” Tokuo Fukuichi, President of Lexus International, said.
Lexus currently sells 10 hybrids and is the luxury brand with the widest hybrid line-up. The brand’s models are well received in Europe, as the region is the largest hybrid market worldwide for Lexus. In 2015, 64 percent of all Lexus cars sold here were hybrids, a proportion that rises to 95 percent in the Western part of the continent. In the first three months of 2016, the division’s hybrids accounted for about two-thirds of its total European sales, with the NX 300h crossover at the top of customers’ preferences list, followed by the compact CT 200h and by the RX 450h SUV. By the end of March, Lexus said it has sold around 1,000,600 hybrid models since 2005.