Lexus’s efforts on low-emission cars pay off in China image

Lexus, the luxury brand under owned by the Japanese auto giant Toyota Motor Corp., recently benefited a lot from its efforts in the low-displacement sector of China, with a third-quarter sales rise of 40 percent and an October sales surge of 88 percent.

In early September, the luxury brand released two new models ES350 and ES240 in China. In particular, the ES240 is equipped with a 2.4L engine. It is the first model with displacement lower than 3.0 liters that the luxury brand brought to Chinese drivers after it formally set up its sales network in the country in March 2005.

An executive with Toyota China disclosed at the latest international auto show in Guangzhou, south China that more Lexus products with low displacement would drive into the Chinese market in the future.

Since its entry into China in 2005, the Lexus brand has reached an accumulative sales volume of 100,000 in the country, its second largest market worldwide.

Source: SinoCast