Lincoln said it will offer its dealers payments to compensate customers frustrated with delays for their new MKZ sedans.
This cash assistance will give dealers the possibility to compensate buyers who had to rent cars after their leases expired or extend their leases as they waited to receive their mew MKZ sedans.
“We know there are a lot of customers who have ordered vehicles who have been waiting,” including some “who have extended their existing lease multiple months,” said Kevin Cour, Lincoln sales and service manager. “This allows dealers the financial flexibility to take care of customers in a personal way.”
Ken Czubay, Ford vice president of U.S. marketing, sales and service, said that Ford, which manufactures the new MKZ in Hermosillo, Mexico, has shipped the vehicles to Ford’s Flat Rock, Mich. Plant for further quality inspections, as the redesigned 2013 Ford Fusion mid-sized sedan, which is also built at the same plant on the same platform as the MKZ, has been recalled twice since it was launched.
Although the MKX is the best-selling Lincoln, the MKZ sales increased 73% in January after dealers ran out of 2012 models. Bill Knight, chairman of the Lincoln National Dealer Council said that even if most dealers understand the delay, there are many of them who are frustrated.
“They’re not going to let timing trump quality. Although painful, I think we all the support the decision,” he said. “The final quality inspection process was put in place to ensure we delivered on that mission.”