The newest model in the line-up tends to be also the hottest, a fact true for the Lincoln brand, which managed good retail sales in July for their MKZ model.
Lincoln MKZ retail sales were up 3% for the month of July, going against a high sell down comparison from a year ago, which affected the premium Ford group’s brand. “MKZ represents the newest product in the Lincoln lineup and is coming off of its best quarterly sales results ever,” said Erich Merkle, sales analyst.
Also, Lincoln and MKZ are enjoying the California area, with strong sales there for the eco conscious hybrid version. “Approximately two-thirds of our retail sales volume in the Los Angeles region is made up of MKZ Hybrids,” said Ken Czubay, vice president, U.S. Marketing, Sales and Service. “This is a big factor in our decision to increase our production mix of MKZ Hybrid to 40% for the 2014 model year.”
Overall, Lincoln brand retail sales were up 2 percent for July, and total sales were down about a percentage point, because of the soft fleet sales. “Lincoln’s reinvention is on plan,” said Merkle. “As we have consistently said, Lincoln’s reinvention will be measured in years, not months – and we are pleased with the progress so far.”