Ford is looking to make Lincoln a stronger competitor to Cadillac, and will introduce “seven all-new or significantly refreshed vehicles in the next four years.”
While the latest generation of Lincolns has been visually distinct from Ford-brand cousins, those differences are expected to multiply as its cars and crossovers are replaced or revamped over the next four years.
In addition to unique exterior and interior styling, Kuzak said the new Lincolns will include exclusive features such as retractable roofs, more refined computer-controlled chassis and a higher level of touch-screen controls for navigation and climate control.
“We have made tremendous progress on profitably growing the Ford brand during the past few years,” said Ford Americas president Mark Fields. “Now, it is time to do the same for Lincoln.”
Jim Farley, Ford’s group vice president, global marketing, sales and service, said Lincoln will aim for younger customers.
Right now, Lincoln’s average buyer is 61, more than a decade older than BMW’s 50-year-old, according to CNW Marketing Research.
“We want to add … a group of core luxury customers who are in their 40s and 50s,” Farley said.