BMW, official car supplier of the London 2012 Olympic games has unveiled its Olympic Park Pavilion, as London gets ready for the start of summer Olympics.
Designed to be light and open, the Pavilion is said to ‘float’ on the river in which it stands. The lower floor is dedicated to the BMW Games fleet and includes interactive displays for guests to learn about BMW’s future plans.
The top floor is made up of nine individual rooftop pavilions with current and future BMW vehicles on display.
On display are prototype models including the BMW E-Scooter and the BMW i Pedelec concept – a recently announced concept electrically-assisted bicycle, and a new-look MINI Rocketman Concept, a revised version of the original Rocketman concept, first seen at the 2011 Geneva Motor Show.
The pavilion is inspired by Victorian summer bandstands, which used simple forms and stripped down designs to minimize the separation between man and nature. The river-cycled waterfall walls are the boldest elements used in blending the pavilion with its natural surroundings.
BMW was personally chosen by the London Organizing Committee to supply VIP transportation for the 2012 games. As part of its support, the automaker has shipped some 4,000 vehicles to London, primarily 3-Series and 5-Series sedans.