London Motorexpo: Chrysler 300c makes UK debut image

US based automaker Chrysler is launching the 300c executive saloon in UK today at the London Motorexpo.

The previous model, discontinued in 2010, cost from just under £30,000 but despite the hike in price (£35,995 new model), the 300c remains cheaper than other cars in the segment with a high level of equipment as standard. This includes keyless entry, automatic headlights, automatic windscreen wipers and automatic temperature control.

The new 236bhp Chrysler 300C is larger, more lavish, safer and better built than ever. Available in two versions, Limited and Executive, the new car uses new MultiJet 2 diesel technology to provide effortless power and fuel-saving efficiency. The range starts at £35,995 OTR.

Jeep Chrysler brand director Nigel Land said: “Motorexpo is a hugely popular show that draws attendances of up to half-a-million people. It’s an ideal venue for us to showcase our two new premium Chrysler and Jeep vehicles.”

Motorexpo, now the UK’s biggest motoring event following the closure of the British Motor Show, is hoping to attract 425,000 visitors this year.

The free event will feature 250 cars from June 11-17.