Lotus gives up its plans to launch five new cars in the following five years, as the new owner has other ambitions with the company.
Less than two years after Lotus presented the world its amazing sports car concepts at the 2010 Paris Motor Show, it chose to give up its ‘five-year, five-car’ plan. The new owners have changed dramatically the target, planning to launch only one car, which is expected to be the Lotus Esprit supercar.
“The Dany Bahar plan is no longer viable. It has been closed down,” a source close to the company confirmed to Auto Express, referring to the flamboyant former Lotus boss who was sacked in June.
The change came in January when parent company Proton was sold to DRB-Hicom and the company’s investment of £270 million into Lotus was frozen. But DRB unfroze the money and added £100 million more from its own money and other £100 million coming in 2013.
“It’s their way of saying they are really serious about putting the company back on an even keel,” told an anonymous source.
The cars presented at the Paris Motor Show included a full four-seat GT, a replacement Elise with a 2-litre turbo engine and a folding-hardtop coupe designed to rival the Ferrari California.