Luxurious nameplates add SUVs to support booming cultural demand image

It’s the car culture of the decade: SUVs and crossovers are socially accepted now and the consumers’ love affair with the segment that was once deemed dying sees even unlikely peers joining the splashdown.

In the aftermath of the latest global financial crisis just six years ago the hulking and gas-guzzling sport utility vehicles and pickup trucks were seen as a dying breed after long being held dear by US consumers. But now every corner of the Earth is teaming with crossovers and SUVs in all shapes and sizes – staring right in the eye all those detractors from just a few years ago. They’re comfortable, practical, choke full of the latest technology and more importantly way more fuel efficient than just a decade ago. And while seeing models as small as a Jeep Renegade is no surprise because even subcompact SUVs and crossovers sell as hot pies, the US consumer is also in for a spectacular treat – if his pockets are deep enough.

Never mind Range Rovers, Cadillac Escalades and posh Ford F-150 Limiteds – Alfa Romeo is preparing its own SUV, Maserati is delivering the Levante next year, even super sports carmaker Lamborghini might deliver the Urus. And then there’s the full array of British luxury and ultra luxury marquees that will deliver or plan a model that just a decade or two ago had nothing in common with the notion of premium automobile. We’re talking about Aston Martin and Rolls-Royce that unveiled plans to offer their own sport utility vehicles. And just around the corner sit the Jaguar F-Pace and the spectacular – if ugly – Bentley Bentayga which are ready to hit US dealerships this coming spring.