Luxury car maker enters used-car market in China image

Luxury car maker Mercedes-Benz has entered the premium used-car market with its StarElite Pre-Owned Program, in a bid to garner more market share and support its businesses in China, China Daily reported Thursday.

StarElite offers multi-brand trade-in, certified pre-owned vehicles and premium after-sales service, in a transparent, reassuring, and convenient one-stop shopping experience, the newspaper said, citing Bjoern Hauber, general manager of sales and marketing, Mercedes-Benz (China) Ltd.

The StarElite facility would be available in 11 cities and 15 showrooms. The carmaker intends to add another 10 to 15 StarElite dealerships next year, and going forward, it plans to have StarElite pre-owned vehicle showrooms at all its dealerships, according to Hauber.

He expected used-car sales to cross 3 million units this year and grow further in the next few years, the newspaper said.

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