Destined to become its best-selling model, the yet unrevealed Macan should help the German premium-sports automaker surpass its ambitious sales goal with years to spare.
According to analysts, the goal of surpassing annual vehicle sales of 200,000 will be reached up to four years ahead of schedule and the brand will become even more profitable now that it’s part of the Volkswagen Group.
The key reason for both is the arrival next year of the Macan compact premium SUV. IHS Automotive predicts Porsche will sell 63,000 Macans in 2014. “We are forecasting that the Macan will become Porsche’s best-selling model,” Tim Urquart, senior analyst at IHS Automotive, said. Last year Porsche sold 143,096 cars and if the forecast sales of Macan (production slated for December) turn out to be true, the brand’s sales would easily top 200,000, a level it has said it aims to reach by 2018.
Porsche sales and marketing boss Bernhard Maier said IHS’s first-year sales prediction for the Macan is too high. “We will not offer that many in 2014 as we will still be ramping up production and introducing models top down.”
Media reports say the Macan’s likely starting price in Germany will be 45,000 euros, making it Porsche’s lowest-priced model, dipping under the 49,243-euro base price for the Boxster two-seat sports car. The Cayenne starts at 59,358 euros in Germany and is currently the brand’s sales champion. Porsche plans to unveil the Macan at the Los Angeles auto show in November.