Proposals for Internet addresses ending in “.auto”, “.apple” and “.space” are among the nearly 2,000 submitted as part of the largest expansion ever in the online address system.
GM, Ford Chrysler and other foreign auto companies requested more than 25 new domain names, including “.Chevy,” “.Ford,” “.Jeep,” “.Lexus” and “.Fiat.”
It’s all part of the largest expansion of the Internet address system since its creation in the 1980s, a process likely to cause headaches for some companies while creating vast opportunities for others.
There were 1,930 proposals for 1,409 different suffixes. The bulk of proposals that met the May 30 deadline came from North America and Europe. About 100 were for suffixes in non-English characters, including Chinese, Arabic and Thai.
Applicants were required to pay $185,000 to cover the cost of evaluating each application and will likely face hundreds of thousands of dollars in additional costs to operate their new strings.
Therefore, expect to visit sites that will end in “.Cadillac,” “.Lincoln” or “.Volkswagen,” for example.
Ford’s application said it would use the “.Ford” domain to create a “highly distinctive and differentiated” website that would “provide a single, genuine, secure and trusted ecosystem” for visitors.
“The Internet is about to change forever,” ICANN CEO Rod Beckstrom declared. “We’re standing at the cusp of a new era of online innovation, innovation that means new businesses, new marketing tools, new jobs, new ways to link communities and share information.”