The Malaysian market asks for more Rolls-Royce, after the company’s authorized dealer in Kuala Limpur scored record sales in 2011.
“The demand is to be further supported by the increasing enquiries from the East Malaysian market recently,” declared Rolls-Royce Asia Pacific corporate communication manager Hal Serudin. “That is the main reason the dealership decided to come here and to offer a preview of the Rolls-Royce Ghost for the very first time in Borneo.”
In 2011 Rolls Royce sold 3,528 units globally, meaning a 31% increase from the 2010 sales of 2,771 cars. This represents the best result in Rolls Royce’s 107-year history, a previous record being set in 1978 with 3,347 cars during the Silver Shadow II era. The best sales results were in Asia Pacific (up 47%), North America (up 71%) and Middle East (up 23%), Asia becoming the number one region for Rolls Royce sales, followed by China with 30% of the company’s total sales globally, an increase of 63% in 2011.
“The next targeted Rolls-Royce growth would be in India. The country currently has four dealerships and we plan to expand it by another more – totaling six dealerships by the end of the year,” Serudin added.