Malaysia: Naza opens largest Ducati Centre in Asia image

Naza Group of Companies, the Malaysian business conglomerate associated with motor trading, automotive franchises and other activities has officially opened the largest Ducati Centre in Asia today.

Located at Naza’s Automall PJ off the Federal Highway, the 15,000sq ft one-stop centre features an impressive showroom, coffee lounge and a club area for Ducati owners to hold private meetings.

At the launch ceremony, Ducati Malaysia also officially unveiled its latest model, the 1199 Panigale. First seen at the 2011 EICMA show, the Panigale is the Italian brand’s flagship supersports bike.

Naza describes Ducati KL as a “home away from home” for local Ducatisti and visiting riders.

“We expect to sell 750 Ducati bikes this year. The stretched target would be 1,000 units,” chairman Datuk Wira SM Faisal SM Nasimuddin said.

“The first quarter of this year was impressive as we recorded sales of 300 Ducati bikes of which 70% was contributed by sales of the Ducati 795,” he said.

The announcement comes hours after Audi Volkswagen AG’s Audi unit said it will buy Italian motorcycle maker Ducati Motor Holding to add luxury two-wheelers ridden by celebrities such as Brad Pitt to the German automaker’s portfolio.

Ducati makes about 40,000 two-wheelers a year across its range of cruiser, supermoto, adventure, naked and superbikes that include the muscular Diavel and dual sport Hypermotard.