MANCHESTER United has announced the biggest shirt sponsorship deal in football history, after they signed a new seven-year sponsorship sponsorship deal with General Motors.
The deal announced will see Chevrolet, which is already the club’s official car partner, will become only the club’s fifth shirt sponsor in their history, at the beginning of the 2014/15 season.
“This is a fantastic, long-term deal for the Club. We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world,” Richard Arnold, United’s Commercial Director, said.
Alan Batey, General Motors’ North America vice-president, US sales and service, added: “We are extremely proud to connect our brand, Chevrolet, with Manchester United and its passionate supporters all around the world.
Under the seven-year jersey sponsorship deal starting in 2014-2015 for the Chevrolet brand, GM will pay $60 million to $70 million a year, said a person with knowledge of the contract who asked not to be identified. In addition, the American-based car giant will pay the club a $100 million activation fee.
United’s agreement takes the club to the top of the shirt-deal table ahead of Barcelona and Bayern Munich, whose agreement with Deutsche Telekom is worth an annual 23million pounds .
In May, GM signed a five-year partnership with Manchester United that made it the football club’s official automotive sponsor. The company announced a similar partnership with Liverpool football club last week.