March Brings Record Sales for Fiat 500 image

Fiat 500 reaches record sales of 3,712 units in March, in the U.S. market, after a year since its debut.

Chrysler declared that Fiat 500 reached sales of 3,712 units in March, up from 3,227 units in February and continues a sales trend that started in December. Fiat also sold 700 units of the special-edition model priced at up to $27,500 and another special-edition is up to come.

“We have some momentum behind us,” Tim Kuniskis, head of the Fiat brand in North America, said in an interview. “It’s sustainable business for us.”

The electric version of the Fiat 500 will go into production at the end of 2012 and on sales next year. In November 2012, at the Los Angeles auto show, the company will show the U.S. version of the new and larger 5-door 500L. Fiat also plans to extend its number of stores to 200 by the end of 2013, from 142 in the U.S. now.

If in 2011 only 8% of people buying small cars were aware of Fiat, 6 months after the 500 went on the market it was 9%. Awareness of the brand also grew after the ads featuring actress and singer Jennifer Lopez and actor Charlie Sheen.