March sees best ever sales result for Mercedes-Benz image

The third largest premium automaker in the world, Daimler’s Mercedes-Benz, continued its spectacular monthly delivery performance, posting the best result in history in March.

Daimler announced recently its luxury division sold 183,467 autos last month, a 15.7 percent increase over the same period in 2014, with increased demand in its largest single markets: the US (up 9.2 percent) and China (jumping 20.8 percent). Record levels were also achieved by the C-Class Sedan and Estate (soaring 57.8 percent), the lineup of SUVs (up 31.9 percent), the compact range (jump of 25.3 percent) and the S Class flagship sedan (increase of 7.1 percent) during the first three months of the year. “Mercedes-Benz recorded the strongest sales month and the best first quarter in the company’s history in March,” commented Ola Kallenius, Daimler’s board member responsible for marketing and sales at the Mercedes-Benz Cars unit.

During the first quarter of the year, Mercedes-Benz deliveries have totaled 429,602 units, rising 14.8 percent above last year’s already record setting level. In March the brand also posted a record level of sales in the core region of Europe, with sales growing 16.3 percent to 89,041 autos. Great Britain was among the leaders, with 26,488 autos delivered and a jump of 19.5 percent, closely following the home market performance of 27,118 vehicles. Spectacular growth rates were achieved in Spain (plus 44.5%), France (+42.4%) and Belgium (+38.8%).

The NAFTA region also accounted for a new record for the luxury brand, with deliveries of 34,370 units last month, rising 9.1 percent year-over-year. The US took the largest share, with sales up 9.2 percent and a tally of 29,921 vehicles. The Asia-Pacific region saw deliveries jump 18 percent to the best figure of 54,206 units in March. China, the world’s largest single auto market, deliveries skyrocketed by 20.8 percent to 30,124 autos.