Fiat Chrysler chief executive Sergio Marchionne said his company would definitely embrace a partnership with Apple for building cars.
Many reports are showing that Apple is speeding up the development of its secret car, planning to enter the automotive industry by delivering its first ever vehicle by the end of the decade. The project, known as “Titan”, is believed to combine electric powertrain and autonomous driving technologies. The consumer electronics giant did not come upfront until now with details about its vehicle, but some insiders hint the Cupertino-based company may be partnering with BMW on its battery-car brand “i.”, rumors based on Apple Chief Executive Tim Cook’s visit to the Bavarian maker headquarters back in 2014. Even if Apple has the financial power to cope with such a task, the development of the car will be boosted only by partnering with a global automaker.
And Fiat Chrysler will be more than suited to be part of such an alliance, CEO Sergio Marchionne believes. “I would assume that we have the credibility to be one of the players they have looked at,” Marchionne said at the Geneva Auto Show. “There are parts of us that would be interesting for them.” A partnership with Apple will benefit both companies and will definitely help Marchionne to achieve is targets of eliminating Fiat’s debt and boosting profit. “Apple has a language, and you have to be able to speak that language,” the CEO said. “Usually the industry comes into that dialogue with a high degree of arrogance as we know how to make cars. That’s not very helpful as their syntax is worth more than our ability to build cars.”