The CEO of newly created Fiat Chrysler Automobiles forecasts the ambitious growth targets set forth in a five-year business plan for the group’s brands are within reach, although some pose more challenges.
The ambitious projects that were laid down by FCA NV’s top executives earlier this month call for a total revamp of the Italian Alfa Romeo sports-car brand, further increases in global sales from the Jeep all-wheel drive brand, a repositioning of the Chrysler namesake brand with focus on the mass-market, increased output in the US at the Ram pick-up brand and sustained growth from the Italian luxury marque Maserati.
“I wouldn’t have put them down if they weren’t achievable,” said Chief Executive Sergio Marchionne on the sidelines of an event that commemorated 10 years since the death of Fiat ex-Chairman Umberto Agnelli.
In total, the newly merged group, which will have its new global headquarters in London, while being listed on both Milan and New York stock exchange, has to jump its sales by 60% within the 2014-2018 time frame. Marchionne did acknowledge that the most challenging of the brands would be the revamp of Alfa Romeo’s line-up, which has been long overdue and already tried unsuccessfully several times.
Via Wall Street Journal