Marchionne tells Piech to forget about Alfa Romeo image

Fiat CEO Sergio Marchionne told VW chairman Ferdinand Piech he can forget about getting his hands on the Alfa Romeo brand.

Speculation about the German carmaker’s interest in the Milan-based brand re-emerged this summer.

Volkswagen CEO Martin Winterkorn fueled such speculation after saying on August 31 that he still finds the Fiat-owned Italian brand attractive. His words revived speculation that Europe’s largest carmaker wants to buy Alfa Romeo. Before Winterkorn, VW chairman Ferdinand Piech was the first to express VW’s interest in Alfa Romeo two years ago at the Paris Motor Show.

Sergio Marchionne reply was very colorful. “Mr. Piech drop it, go and sing somewhere else. I am not surprised by the German boasting,” Marchionne said today in Turin according to Bloomberg. VW spokesman Eric Felber declined to comment on Marchionne’s words.

Fiat and VW have been in conflict this year because Marchionne, in his role as head of the ACEA lobby group, asked European carmakers to reduce capacity. Volkswagen threatened in July to leave the ACEA after Marchionne said VW’s pricing strategy was creating a “bloodbath” in the region.

On the other hand, Marchionne said he’d welcome any VW investment in Italy, as he has failed to find a partner for Fiat’s manufacturing plants in the country.