According to the Italian automaker’s chief executive, Harald Wester, the strong sales registered by the luxury brand put it well on target to meet its sales expectations.
Part of the core business of Fiat Chrysler Automobiles and a key brand for the European region, the premium brand has been delivering on its promises for better sales, and now the chief executive confirms the high spirits at Maserati, which should reach its proposed targets over the next four years, according to the not so long ago revealed five year business plan for the whole Group.
“We confirm our targets: 50,000 in 2015 and 75,000 in 2018,” said Wester. “Our sales are growing constantly. In the first six months of this year we will have sold as many vehicles as in all of 2013 and 2013 was our best year,” he added. “Our sales are growing not because the market is growing but because clients choose our vehicles.”
In 2013, Maserati sold 15,400 units, and the brand’s revival and ascension is a key aspect of the revival for the European region, alongside the return of the Alfa Romeo brand. The European part of Fiat Chrysler Automobiles business is depending on these two brands to perform, as the region is very slowly recovering from a decrease in demand that lasted nearly six years.