According to the Italian luxury manufacturer, owned by Fiat SpA, the company has booked about 22,500 orders for new cars so far this year, as of the end of September.
The automaker’s sales record, set in 2008, is 9,000 cars. Last year, the company sold 6,300. Maserati has said it aims to sell 50,000 cars in 2015. Now, Maserati had about 17,000 orders at the end of July and 20,304 at the end of August.
“Our investment [in new models] is starting to pay off,” said CEO Harald Wester, referring to the 1.5 billion euros that will be spent on the brand by parent Fiat Group from 2011 to 2014.
The automaker said demand was led by the new 110,000-euro ($150,000) Quattroporte sedan with about 9,900 orders. The company’s new entry-level sedan, the Ghibli, received about 7,900 orders and the Gran Turismo and Gran Cabrio models received a total of about 5,000 orders.
Selling more Maseratis is an important piece of parent Fiat’s return to profit in 2016 in Europe, where it lost 700 million euros ($928 million) last year in a shrinking market. Wester said last month that he is counting on the upcoming Maserati SUV, the Levante, to sell about 20,000 to 25,000 annually when it is launched in 2015.
Via Automotive News Europe
) - Wednesday, October 16th, 2013 - filed under Industry
, Sales Reports
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