According to the Italian luxury manufacturer, owned by Fiat SpA, the company has reached around 22,500 customer orders for new cars so far this year, as of the end of September.
The automaker’s previous sales record, from 2008, was of only 9,000 cars. Last year, the company only managed to deliver 6,300 units. Maserati previously announced its sales goal was to reach 50,000 cars in 2015. For now, Maserati had booked around 17,000 orders by the end of July and 20,304 at the end of August.
“Our investment in the new models is starting to pay off,” said CEO Harald Wester, referring to the 1.5 billion euros that will be spent on the brand by parent Fiat Group from 2011 to 2014.
The luxury brand said demand was driven by the all new 110,000-euro ($150,000) Quattroporte sedan, which tallied about 9,900 orders. The company’s new entry-level sedan, the Ghibli, has already received around 7,900 orders and the Gran Turismo and Gran Cabrio models also totaled around 5,000 orders.
Increased deliveries from the luxury brand Maserati is adamant to parent Fiat’s planned strategy to return to profit in 2016 in Europe, where it had losses of around 700 million euros ($928 million) just last year due to the shrinking market. Wester said last month that he is forecasting the upcoming Maserati SUV, the Levante, would sell around 20,000 to 25,000 units annually when it is officially launched in 2015.
Via Automotive News Europe