Italian sports car-maker Maserati has entered the Indian market, just as competitors like Ferrari and Aston Martin are also gearing up for their debut.
The Modena-based luxury and sports car maker, in partnership with the Indian luxury retailer, the Shreyans Group, will open its first Indian showroom in Mumbai this year, while the second dealership will come up in New Delhi in early 2012.
With three models on offer in India – the Quattroporte, the GT and GranCabrio, Maserati’s entry represents pretty much the entire model range on offer across global markets. The Quattroporte saloon is priced in the range of Rs 1.23 to 1.43 crore, the GranTurismo from Rs 1.2 to 1.37 crore and the GranCabrio is priced at Rs 1.43 crore.
“We have brought our entire range of cars to feed the fast growing Indian luxury car market that doubled to around 700 units in 2010. We have the confidence to sell good on the back of robust demand for such luxury cars,” Maserati Asia Pacific MD Simone Niccolai told reporters in Delhi on Wednesday.
The super luxury car market, or cars costing above Rs 1 crore, is estimated at 350 cars per annum. It is expected to touch 500 units this year. “We have seen over 100 per cent growth in this segment in the past three years and the prospects for the next five years are stronger,” said Ashish Chordia, chairman of Shreyans Group.