Maserati, owned by Fiat SpA, plans to sell 50,000 units annually until 2015.
This target is higher than the one set at Geneva car show in March, when marketing director Massimo Farao said the company aimed to sell 40,000 cars annually by 2014, increasing its sales almost sevenfold. In 2011 the company shipped 6,159 units, up 8.5% compared to 2010, for revenues of 588 million euros. The U.S. is the brand’s biggest market, followed by China.
Maserati wants to introduce two new models in Italy, as a plan to expand production in this country. One of the cars will be the Alfa Romeo 4C GTA, a two-door sports car, with which Fiat wants to mark the return of Maserati’s sister brand to the U.S. in 2013.
The company said in the past that it plans to launch a new version of the Quattroporte model, a new E-segment four-door sedan, and a new SUV. Maserati’s investment in Italy is the latest announced by the Fiat group despite fears among political and union leaders of the decline of the country’s importance to the auto maker after taking control of Chrysler.