Rumors from people with knowledge on the matter point out that Fiat Chrysler Automobiles Maserati luxury unit could this year grow its production output and even introduce a new sports car.
The upscale Italian brand, which had a low level of sales last year – but continuously improves it and has very big profit margins, has its advance sales this year almost triple than those of 2013, as according to Harald Wester, the brand’s chief, Maserati gets each month 3,500 new orders. That would take the tally from 15,400 units last year to around 42,000 in 2014.
“We are equipped to go on the attack against the giants in our industry,” Marchionne, 61, said in Turin last month. “Our strategy to expand into the more profitable premium segments has clearly begun to generate results.”
Sergio Marchionne, chief executive officer of parent FCA is aiming to shift the carmaker from more mainstream volume sales in Europe to a profitable luxury strategy that has worked wonders globally for the German trio – BMW, Audi and Mercedes-Benz – which achieved record sales last year. Maserati could this year offset alone the losses Fiat has in Europe. At the moment, Fiat SpA’s plant in the Turin suburb of Grugliasco manufactures the $66,900 Ghibli and $102,500 Quattroporte, both revamped last year, at a cadence of around 140 cars a day.