Maserati Relies on the Quattroporte to Boost Sales image

The Maserati Quattroporte is expected to reach sales of 50, 000 units by 2015 thanks to its improvements and increased demand in the emerging markets.

The new Maserati Quattroporte is based on an all-new platform, is more spacious, larger and powered by a new engine family which the automaker developed in partnership with Ferrari. For the first time, the model is sold with a four-wheel drive option and a diesel engine.

“We launched the previous car in 2003 and it is clear now that the car didn’t fully respect the requests of our customers,” said CEO Harald Wester. “Once we fixed those shortcomings, and especially the gearbox, sales peaked in 2006 at 6000 cars in a year. That was with a three-year old car.”

Wester added that the new model meets the customers’ demands from the US and China, and many other emerging markets. Maserati reached record sales in 2008 with 9,000 units sold and it plans to increase that number to more than 50,000 by 2015. The Quattroporte is seen as the automaker’s third best-selling vehicle, after the Maserati Ghibli, which rivals the BMW 5-Series, and the Maserati Levante luxury SUV. The predicts sales in China to hit 20,000 units by 2015.