Maserati relying on redesigned Quattroporte to relaunch sales image

Maserati will showcase its redesigned Quattroporte flagship sedan at the Detroit auto show in January.

The new Quattroporte will launch the company’s ambitious plan to refresh sales. Fiat-Chrysler CEO Sergio Marchionne aims to sell 60,000 Maseratis worldwide each year by 2020, ten times more than last year’s 6,159 units delivered by the Trident brand.

The next-generation Quattroporte will be larger than the current model, aiming to steal customers from rivals such as the Audi A8 and BMW 7 Series. The rear-wheel-drive sedan will use a new version of the Ferrari-built 4.7-liter V8 engine. The 475 horsepower unit will have direct injection and will be mated to a ZF 8-speed automatic transmission. Maserati will also offer an all-wheel drive version, available with a new twin-turbocharged V6 powerplant.

But Marchionne doesn’t rely only on the new Quattroporte to boost Maserati sales. The Italian carmaker will also unveil a mid-sized sedan in March at the Geneva auto show or in April in Shanghai. The new model will be smaller than the Quattroporte and will target competitors including the Audi A6 and BMW 5 Series.

A third new model line will be Maserati’s first SUV, previewed by the Kubang concept. The roadgoing version will be produced starting early 2014 at the Detroit plant where the Jeep Grand Cherokee is made, with engines to be shipped from Italy.