Maserati seen as Fiat’s main driver of growth image

The newly merged Fiat Chrysler Automobiles presented – not long ago – a very ambitious five-year business plan that called for unprecedented advances in sales and earnings.

Although FCA’s CEO Sergio Marchionne emphatically presented the plan as a sure hit – and only later backed away a little by saying the goals could be unfulfilled and the automaker still on the green – many industry observers and analysts worry about the company’s ability to satisfy its internal targets.

While Chrysler and its US brands are firmly set on a growth trend, the watchers cast their doubts on the ailing European operations, where Fiat SpA’s brands are deep in the red. Among them, they do see a rising star – Maserati.

“Maserati will become a major earnings contributor over the period 2013-16 and as such represents an important source of additional earnings to partially offset the incredibly fast deterioration of Fiat’s profitability in Latin America,” said Macquarie Research analyst Jens Schattner. “Maserati seems to be well on the way to deliver on its ambitious medium-term targets.”

The positive outcome is supported from within, as the brand’s CEO, Harald Wester, recently confirmed the Italian luxury manufacturer is well on its way to achieve its intermediate targets of worldwide sales of 50,000 units in 2015 and 75,000 vehicles in 2018.