Leading vehicle tracking and telematics company Masternaut Three X has launched a nationwide safer driving initiative, Drive For Life. The initiative is aimed at 50,000 people who drive for a living to drive more carefully.
Drive For Life will recognise and reward the safest commercial drivers with substantial, quarterly cash rewards. Each quarter, the driver who is making the most effort to keep themselves and other road users safe will receive GBP 1250 with road safety charity Brake receiving a matched donation.
Masternaut Three X has installed technology into 50,000 commercial vehicles that drive on our roads everyday. This enables the vehicle managers to not only track a vehicle’s whereabouts, but also provides a detailed insight into driving behaviour. This shows speeding, excessive braking and revving as well as monitoring the entrants driving time including breaks while working to ensure they are driving in line with legislative restrictions.
A shortlist of careful drivers will be asked to complete an online risk awareness assessment, developed in collaboration with risk management organisation Drive & Survive. The finalists will then present their case to a judging panel consisting of five leading community and business figure heads, including Dr Keith Hellawell QPM, former Chief Constable of West Yorkshire who comments:
“A moments lapse in concentration when driving can have horrific consequences for anyone, however, those who drive for a living are especially at risk because its more common for them to be overtaken by exhaustion or become ‘ zoned out’. This must be addressed if we are to reduce death and serious injury to themselves and other road users.
“Masternaut Three X’s Drive For Life is the type of initiative firms and individuals must embrace if we are to hit the Government’s targets for 2010 and make inroads into the pain and suffering road accidents cause.”
Martin Port, Managing Director at Masternaut Three X adds:
“We are pleased to have the opportunity to support Brake, a charity which is close to our hearts. As commercial vehicles are twice as likely, per vehicle mile travelled, to be involved in a fatal crash than cars, it’s the industry’s duty to sit up and address these safety issues. We are all excited about the competition and look forward to a long-standing relationship with Brake.”
Katie Shephard, Brake added,
“We are delighted to be involved with the Drive For Life scheme and applaud Masternaut Three X’s initiative and forward thinking. Masternaut Three X is not just paying lip service to safer fleets, it’s actually doing something about getting commercial drivers to take a look at and change the way they drive.”
Source: Masternaut Three X