Mazda recently confirmed that the CX-7 crossover is being discontinued in the States.
Although the CX-7 crossover is discontinued there won’t be a void in Mazda’s product lineup since the newly launched 2013 Mazda CX-5. About 6,100 units of combined inventory and port stocks were available at the end of February.
“CX-5 has a clearer competitive set, unlike CX-7, which was in the middle of two segments,” said Beverly Braga, Mazda’s product communications specialist.
Although CX-5 is smaller than the CX-7, it possesses more cargo capacity and interior space. The new CX-5 is powered by a 2.0-liter Skyactiv four-cylinder engine offering significantly enhanced fuel economy than the base 2.5-liter four of the CX-7. Because the CX-7 engine required only premium fuel, dealers began to avoid the vehicle, the model failing to rise to the sales expectations set prior to its 2006 launch.
“CX-7 was positioned between where the CX-5 is now and where the CX-9 is and the only other person in that range was really the Nissan Murano. Between the size, along with the pricing and launching with a turbo engine, that put us at too many disadvantages to be successful,” declared Robert Davis, Mazda’s former product U.S. operations boss.