Mazda is fairing a lot better than other brands in the crisis hit Europe, where it posted the fourth consecutive month of 30-plus percent growth – with volumes up a good 55% compared to October 2012.
The automaker has now sold 125,362 vehicles in the first ten months of 2013, 16.3 per cent more than during the same period last year. The arrival of the all-new Mazda3 at dealers in some markets helped boost the strong performance.
The result was a pronounced hike in several key European markets. Mazda’s German sales, for example, rose 56 % in October and are now up 11 % for the year-to-date in a market that has contracted by 5.2 % year-on-year. The UK, too, remains a bastion of strength for Mazda, up 47 % and 16.2 % respectively, as do the Scandinavian markets, where combined sales rose by 54 % last month and 58 % over the ten-month period. Other bright spots included the Spanish and Polish markets, in each of which Mazda tripled its sales in October.
“We know how good these new Mazdas are, so it’s reassuring to see that car buyers across Europe are getting the message in ever-growing numbers,” says Mazda Motor Europe COO Phil Waring. “Now we’re looking forward to finding out what a steady flow of the all-new Mazda3 into European showrooms will do for the sales figures in the months to come. It should be interesting.”
As for the models themselves, the all-new Mazda3 has initially sold well, particularly in Germany, Austria and Switzerland. And there is clearly more room to the upside, with the Europe-wide rollout still under way. The Mazda6 flagship and Mazda CX-5 compact SUV, meanwhile, saw their biggest strength in October in the three Scandinavian countries along with Germany, Spain and the UK. In fact, unit sales of both models more than doubled year-on-year in most of these markets.