Mazda announced it will invest RM100mil (25 million euro) in a plant in Kulim, Kedah, Malaysia.
Chief executive officer Mohamad Madani Sahari said that the Kulim plant will operate in Inokom Corp Sdn Bhd’s plant area and it will manufacture energy-efficient vehicles. The automaker said that the first complete knocked-down (CKD) will come off the assembly line in April.
“The plant will be producing cars for Malaysia and the region,” said Mohamad Madani Sahari.
He also added that the vehicles manufactured by Mazda in Kulim will be fitted with the SkyActive Technology, which offers more power but at the same time low emissions and a better mileage, which helps the cars fir into the energy-efficient category. Mazda will introduce its first model this year and the next two in 2014. Mazda also plans to use 50% of the locally manufactured components for its CKD model within a year, part of the automaker’s strategy to reduce costs.
On another matter, the automaker relies on the CX-5 crossover’s recent success to increase sales in Europe by 15% during the fiscal year ending April 1st. According to Jeff Guyton, Mazda’s Europe chief, the automaker plans to sell 150,000 units in the European market during the fiscal year ending April 1st, and reach 200,000 units in the mid-term.