Mazda only needed 10 minutes to sell out 25th anniversary MX-5/Miata image

The small Japanese automaker was credited with reviving the roadster segment back at the start of the 1990s, and its MX-5/Miata has been gathering fans ever since.

The latest example is what happened when order books were opened for the roadster’s 25th anniversary special edition, which completely sold out in just 10 minutes – and we might as well also remember that an official reveal of the all-new MX-5 Miata generation is close around the corner. All the more impressive, we should not there were actually 250 registrations on the special microsite – although the company would only produce 100 units – it wanted to have a broader base in case some of the first 100 drop out.

“It is no secret the MX-5 Miata 25th Anniversary Edition is a specially-crafted ‘Thank you’ to every MX-5 fan — former, current and hopefully future,” said Jim O’Sullivan, CEO of Mazda North American Operations. “Enthusiasm surrounding the MX-5 since its debut in 1989 has been nothing short of phenomenal.”

The current generation should be still produced for around a year, but sources are pointing out that the next MX-5 Miata – developed together with FCA’s Alfa Romeo – should be unveiled soon, either at the 2014 Los Angeles Auto Show or further away at the 2015 North American International Auto Show in Detroit.