Mazda Plans 26% Sales Rise in China image

Mazda Motor Corp. plans a 2012 vehicle sales boost of 26% compared to 2011, meaning 270,000 more cars than the previous year. The company plans to achieve its goal by expanding the sales network and improving the product lineup.

Although there has been a slowdown in sales growth in China in the last months, the company forecasts that the country’s overall demand for vehicles will grow with 8% in 2012.
Increasing sales in China would imply a lot of changes for many auto makers, but especially for Mazda, which is expected to post a net loss for the fourth straight year in the current fiscal year ending March 31st, 2012.

At the beginning of 2012, the Hiroshima-based automaker had 365 Mazda dealers in China. In order to achieve the sales goal, the company has to increase the number of retail outlets in China by 15%, meaning 420 dealers by the end of this year.

Mazda hopes that the new CX-5 will bring an improvement in the overall sales. The model will be produced in China, probably in Nanjung, by the end of 2013. Until then, for those who really can’t wait, Mazda will offer the CX5 as an import on the Chinese market.