Mazda plans to cut 250 jobs in Europe and US image

Mazda Motor Corp. plans to eliminate 250 jobs in Europe and the United States (US), in fiscal 2012, as the company wants to reorganize its sales structure, the Nikkei reported.

The sales units involved are in Germany and the states of California and Michigan, the report said.
Reuters reports that the Japanese automaker which has posted losses for four straight years on sluggish sales and a strong yen , will reduce staff at its subsidiary in Germany by a third to just under 200 workers.

“Mazda is currently undergoing a spectacular structural transformation encompassing r&d, production, sourcing, sales and all other business areas, for the first time in its 90-year history,” Yamanouchi, a 45-year Mazda veteran, said.

“It’s a must-win situation. That’s how important it is.”

Mazda is much too dependent on exports. About 80 percent of the cars and trucks it builds in Japan are shipped overseas, compared with 50 percent at Toyota Motor Corp. and 33 percent at Honda Motor Co.

Mazda Motor said last month that it lost $1.3 billion over the last year as it took a double hit from the strong yen and falling demand in key developed markets.

Mazda, Japan’s fifth-largest carmaker by volume, reported a group net loss of $1.3 billion in the fiscal year to March, much larger than the $750-million loss reported a year earlier. Sales fell 12.6 percent to $2.5 billion.