Mazda relies on the CX-5 crossover’s recent success to increase sales in Europe by 15% during the fiscal year ending April 1st.
According to Jeff Guyton, Mazda’s Europe chief, the automaker plans to sell 150,000 units in the European market during the fiscal year ending April 1st, and reach 200,000 units in the mid-term.
“Response globally to the CX-5 has far exceeded our expectation. Our teams have been busy expanding capacity for CX-5, and we are aiming at 50,000 units in Europe in 2013,” said Jeff Guyton.
The CX-5 crossover his showrooms in Europe in March 2012 and it is already considered the second best-selling model in the region after the Mazda2 subcompact. The CX-5 is a tough rival for the Nissan Quashqai, Kia Sportage and Ford Kuga, in the increasing compact crossover segment.
Increasing demand for the CX-5 prompted the automaker to revise its global sales target for the model from 160,000 units to 240,000 units by April 1st. This model introduced Mazda’s ‘Kodo’ design and the company’s Skyactiv which includes the next-generation engine, chassis, transmission and frame technologies.
At the beginning of this month, the automaker launched its second model to use the Skyactiv, Mazda6 sedan, which is expected to sell 40,000 units this year.
by Ana Cezara Savin
) - Friday, February 22nd, 2013 - filed under Mazda
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