Mazda Reports September 2009 Sales image

Mazda North American Operations (MNAO) today reported September 2009 sales of 14,234, a decrease of 12.0 percent versus September of 2008. On a daily selling rate (DSR) basis, sales were down 15.5 percent, with 25 selling days in 2009 compared to 24 in 2008. Overall, total yearly sales are reported at 160,189, down 25.6 percent compared to 2008, or 25.3 percent on a DSR basis.

The all-new 2010 MAZDA3 led the way with sales of 6,227 vehicles, an increase of 3.3 percent. The 2010 MAZDA3 is a redefined, reengineered, and restyled sport compact that delivers improved appearance and performance, fresh features, and an unmatched level of refinement.

Mazda Motor de Mexico (MMdM) reported sales of 1,178. Mazda Canada Inc. (MCI) sold 6,520 units, down 3.6 percent compared to last September.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

                    Mazda North American Operations - September
                                       2009

                  Month-To-Date                    Year-To-Date
                  -------------                    ------------

             Sept-  Sept-                     Sept-   Sept-
             ember  ember      %    % MTD     ember   ember      %   % YTD
             2009   2008   Change     DSR     2009    2008   Change    DSR
             ----   ----   ------     ---     ----    ----   ------    ---

  Mazda3    6,227  6,029      3.3%   (0.8)%  75,833  90,256  (16.0)% (15.6)%
  Mazda5      652  1,080    (39.6)% (42.0)%  14,918  15,717   (5.1)%  (4.7)%
  Mazda6    3,484  3,694     (5.7)%  (9.5)%  26,998  42,237  (36.1)% (35.8)%
  MX-5
   Miata      502    608    (17.4)% (20.7)%   6,449   9,991  (35.5)% (35.2)%
  RX-8        234    274    (14.6)% (18.0)%   1,627   2,865  (43.2)% (43.0)%
  CX-7      1,561  1,811    (13.8)% (17.3)%  14,042  23,058  (39.1)% (38.8)%
  CX-9      1,390  2,108    (34.1)% (36.7)%  14,903  20,469  (27.2)% (26.9)%
  Tribute     158    477    (66.9)% (68.2)%   4,861   9,727  (50.0)% (49.8)%
  B-Series
   Truck       26     88    (70.5)% (71.6)%     558   1,088  (48.7)% (48.5)%

  Total
   Vehicles
  ---------

  CARS     11,099 11,685     (5.0)%  (8.8)% 125,825 161,066  (21.9)% (21.5)%
  TRUCKS    3,135  4,484    (30.1)% (32.9)%  34,364  54,342  (36.8)% (36.5)%
            -----  -----    -----            ------  ------  -----

  TOTAL    14,234 16,169    (12.0)% (15.5)% 160,189 215,408  (25.6)% (25.3)%
           ====== ======    =====   =====   ======= =======  =====   =====

  -----
  MEMO:
  -----

  IMPORT
   CAR      7,615  7,991     (4.7)%          98,827 118,829  (16.8)%
  IMPORT
   TRUCK    2,951  3,919    (24.7)%          28,945  43,527  (33.5)%
            -----  -----    -----            ------  ------  -----
  IMPORT
   TOTAL   10,566 11,910    (11.3)%         127,772 162,356  (21.3)%

  DOMESTIC
   CAR      3,484  3,694     (5.7)%          26,998  42,237  (36.1)%
  DOMESTIC
   TRUCK      184    565    (67.4)%           5,419  10,815  (49.9)%
              ---    ---    -----             -----  ------  -----
  DOMESTIC
   TOTALS   3,668  4,259    (13.9)%          32,417  53,052  (38.9)%
  --------  -----  -----    -----            ------  ------  -----
  Selling
   Days        25     24                        231     232
  -------

Source: Mazda North American Operations