Mazda Reports September 2009 Sales image

Mazda North American Operations (MNAO) today reported September 2009 sales of 14, 234, a decrease of 12.0 percent versus September of 2008. On a daily selling rate (DSR) basis, sales were down 15.5 percent, with 25 selling days in 2009 compared to 24 in 2008. Overall, total yearly sales are reported at 160,189, down 25.6 percent compared to 2008, or 25.3 percent on a DSR basis.

The all-new 2010 MAZDA3 led the way with sales of 6,227 vehicles, an increase of 3.3 percent. The 2010 MAZDA3 is a redefined, reengineered, and restyled sport compact that delivers improved appearance and performance, fresh features, and an unmatched level of refinement.

Mazda Motor de Mexico (MMdM) reported sales of 1,178. Mazda Canada Inc. (MCI) sold 6,520 units, down 3.6 percent compared to last September.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

     Mazda North American Operations - September
2009

Month-To-Date     Year-To-Date
-------------     ------------

Sept- Sept-      Sept- Sept-
ember ember  % % MTD  ember ember  % % YTD
2009 2008 Change  DSR  2009 2008 Change DSR
---- ---- ------  ---  ---- ---- ------ ---

Mazda3 6,227 6,029  3.3% (0.8)% 75,833 90,256 (16.0)% (15.6)%
Mazda5  652 1,080 (39.6)% (42.0)% 14,918 15,717 (5.1)% (4.7)%
Mazda6 3,484 3,694  (5.7)% (9.5)% 26,998 42,237 (36.1)% (35.8)%
MX-5
Miata  502 608 (17.4)% (20.7)% 6,449 9,991 (35.5)% (35.2)%
RX-8  234 274 (14.6)% (18.0)% 1,627 2,865 (43.2)% (43.0)%
CX-7  1,561 1,811 (13.8)% (17.3)% 14,042 23,058 (39.1)% (38.8)%
CX-9  1,390 2,108 (34.1)% (36.7)% 14,903 20,469 (27.2)% (26.9)%
Tribute  158 477 (66.9)% (68.2)% 4,861 9,727 (50.0)% (49.8)%
B-Series
Truck  26  88 (70.5)% (71.6)%  558 1,088 (48.7)% (48.5)%

Total
Vehicles
---------

CARS  11,099 11,685  (5.0)% (8.8)% 125,825 161,066 (21.9)% (21.5)%
TRUCKS 3,135 4,484 (30.1)% (32.9)% 34,364 54,342 (36.8)% (36.5)%
----- ----- -----   ------ ------ -----

TOTAL 14,234 16,169 (12.0)% (15.5)% 160,189 215,408 (25.6)% (25.3)%
====== ====== ===== ===== ======= ======= ===== =====

-----
MEMO:
-----

IMPORT
CAR  7,615 7,991  (4.7)%   98,827 118,829 (16.8)%
IMPORT
TRUCK 2,951 3,919 (24.7)%   28,945 43,527 (33.5)%
----- ----- -----   ------ ------ -----
IMPORT
TOTAL 10,566 11,910 (11.3)%   127,772 162,356 (21.3)%

DOMESTIC
CAR  3,484 3,694  (5.7)%   26,998 42,237 (36.1)%
DOMESTIC
TRUCK  184 565 (67.4)%   5,419 10,815 (49.9)%
--- --- -----    ----- ------ -----
DOMESTIC
TOTALS 3,668 4,259 (13.9)%   32,417 53,052 (38.9)%
-------- ----- ----- -----   ------ ------ -----
Selling
Days  25  24      231  232
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Source: Mazda North American Operations