Mazda Motor Corp. announced today that production has begun at its new plant in Mexico, Mazda de Mexico Vehicle Operation (MMVO), located in Salamanca, in the state of Guanajuato.
The first model produced was a Mazda3 sedan (known as Axela in Japan) for the U.S. market. Mazda has sold approximately 180,000 vehicles in Mexico since it entered the market in 2005 and in 2013 sold a record 33,000 units in the country.
“We have sent over 150 engineers and supervisors to Mazda’s plants in Hiroshima and Hofu, and made every effort to ensure that we are manufacturing products of the highest quality here at MMVO,” said Keishi Egawa, Mazda’s managing executive officer in charge of New Emerging Market Operation (Latin America) and president and CEO of Mazda Motor Manufacturing de Mexico, S.A. de C.V.
Mazda has sold approximately 180,000 vehicles in Mexico since it entered the market in 2005 and in 2013 sold a record 33,000 units in the country. In addition to the United States, MMVO will produce the Mazda3 for other countries in the Americas and for Europe. Mazda said it intends to strengthen its production system in Mexico and expand the production model line-up to include the Mazda2 (Demio in Japan).