Thanks to a deeply delayed and long expected revival for the European region’s new car sales, the Japanese automaker forecasts it could beat its internal target for the full year, buoyed by demand for its CX-5 crossover and Mazda3 hatchback.
As the new models introduced by the automaker, which has a young line-up, with the mid-size Mazda6, compact Mazda3 and CX-S SUV recently refreshed with new generations, make their way to consumers, the company expects to further boost sales throughout the year.
Jeff Guyton, the boss of Mazda’s European operations, said the automaker had forecasted for 2014 a 7% rise for its overall sales, aiming to deliver on the regional market 170,000 cars. So far though, for the first five months of the year, Mazda’s sales have surged 25%, putting it well ahead of schedule to beat the sales goal.
Europe is “growing modestly this year, maybe around 3 percent,” said Guyton. “The industry has bottomed out and, hopefully from next year forward, we get a little bit more constant growth.”
European industry body ACEA figures show the European markets rose 7% for the first five months of the year, while Mazda’s overall sales jumped 25 % to 76,956 units in the same period, with the Japanese carmaker’s market share also increasing from 1.2 to 1.4%.
Via Automotive News Europe