Mazda Will Introduce Its First Hybrid Model This Year image

Mazda President Masamichi Kogai said today, July 15th, that the automaker will begin selling its first hybrid vehicle later this year.

The automaker is expected to launch the hybrid version of the Axela, which will be sold in the oversea markets as the Mazda3. In Japan the model will be sold as the hybrid Axela, and it will include all the automaker’s Skyactiv environmental technologies and also hybrid system technologies licensed from the Japanese automaker Toyota.

Kogai said in an interview in May that the new model offers the perfect driving experience whether at low or high speed. When it comes to fuel economy, the Axela is expected to match the Toyota Aqua hybrid (Prius c), which has been rated at 35.4km per liter. The Axela accounts for 30% of Mazda’s global sales, being its best-selling vehicle.

The car maker will also introduce diesel and gasoline versions in global markets this fall and the hybrid model will be introduced in Japan to “meet the needs of each separate market,” according to Kogai.

At the beginning of last month Mazda launched the CX-5 CKD in Malaysia, where the model is now available to its future customers from RM136,943. The new Mazda CX-5 CKD is locally assembled at the company’s facility in Kedah, following the Mazda 3 sedan and the Mazda 3 hatchback.