Mazda announced that it will manufacture a Toyota-brand vehicle to be sold mainly in the North American market.
The vehicle will be produced at Mazda’s plant in Mexico, which is currently under construction. The two automakers said that the sub-compact Toyota-brand car will be based on the Mazda 2 and production is expected to begin in the summer of 2015. The plant will manufacture initially 50,000 units annually, which will be sold through Toyota’s dealerships.
Mazda’s plant in Mexico, which is currently under construction, is expected to begin production within the fiscal year ending March 2014. Toyota has also contributed to the development costs and production equipment costs for its vehicle and has also made an investment for the plant’s production-capacity increase. According to the agreement between Toyota and Mazda, TMC plans to strengthen its vehicle lineup in North America, while Mazda aims at increasing profitability and production efficiency.
This week Mazda also announced its plans to develop a new model in the shape of a premium supermini to go on sale against models like the DS3 or the MINI. Rumor has it that the new Mazda model will go against the MINI, the Citroen DS3 and even the new entry into the segment, the Opel / Vauxhall Adam.