Mazda’s CEO confident about the US growth of its company image

In an interview with Automotive News Europe, Mazda Motor CEO Masamichi Kogai believes the new CX-9 crossover is the right tool for the brand to gain some market share in the US.

The US market is the most important one for Mazda, where the brand’s sales increased by 3.2 percent this year, but still behind the country’s average growth. And that means Mazda is losing market share, but the Japanese automaker has high hopes for next spring’s arrival of the redesigned CX-9 crossover, which is supposed to boost the demand. CEO Masamichi Kogai shared its views about Mazda’s future on the US market in an interview with Automotive News Europe.

He is not worried about losing US market share, as “in the first half of the fiscal year we have been selling down the Mazda2 and Mazda5 – which are being phased out – in the US Therefore, when you compare year on year without those two models, I think it hasn’t been that much of a decline,” Kogai said. “Our sales of new-generation models are doing quite well.” Looking to the second half, Mazda relies on the CX-3 and MX-5 models to help lead the growth, but the trust for a future volume increase is especially put in the arrival of CX-9 next spring. North America will be the main market for the model, followed by Australia. North America will account for about 80 percent of global volume of about 50,000 units annually.

Mazda is also developing a new crossover, that was previewed in a concept form at Frankfurt Auto Show. “The Koeru is a sporty SUV. The CX-9 rides higher; so does the CX-3 and CX-5. It aims to generate more driving pleasure. It’s a totally new car. It’s a lower, sporty SUV. It’s close to a wagon,” Kogai described the concept.

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