McLaren aims towards extended growth strategy image

After outing the spectacular McLaren F1 supercar at the onset of the 1990s and then focusing solely on the Formula 1 activity, the street division of the British automaker has made a beautiful comeback – which looks set to continue.

McLaren Automotive even turned profitable last year, which was ahead of the company’s internal schedule and although its on a large global offensive – adding new models and dealerships over the next three years, aims to keep up the positive results as well.

More so, according to CEO Mike Flewitt and much to the delight of any McLaren Automotive sane investor, the company’s ultimate “dream” is to reach the stratospheric profit margins of other European high-end manufacturers, like Ferrari or Porsche, somewhere in the next five years.

According to the executive, while the original plan for 2013 was to more or less break even, the automotive arm of Formula One’s McLaren Group, just three years after it was set up, made a “few million pounds” in operating profit.

For now, the company aims to boost the sales volume to a 3,500 to 4,000 cars range by 2016, as McLaren is working on a full model line-up – after it replaced with the new 650S the 2011 MP4-12C and added the flagship supercar P1, two new models will arrive further on – one cheaper than the 650S and another positioned in between it and the P1.
Also, McLaren is working on increasing its dealership base, by adding around 20 new in 2014 to a total of 70.

Via Automotive News Europe