/ Industry, McLaren, News / McLaren aims towards extended growth strategy

McLaren aims towards extended growth strategy

Linked In Share
McLaren aims towards extended growth strategy

After outing the spectacular McLaren F1 supercar at the onset of the 1990s and then focusing solely on the Formula 1 activity, the street division of the British automaker has made a beautiful comeback – which looks set to continue.

McLaren Automotive even turned profitable last year, which was ahead of the company’s internal schedule and although its on a large global offensive – adding new models and dealerships over the next three years, aims to keep up the positive results as well.

More so, according to CEO Mike Flewitt and much to the delight of any McLaren Automotive sane investor, the company’s ultimate “dream” is to reach the stratospheric profit margins of other European high-end manufacturers, like Ferrari or Porsche, somewhere in the next five years.

According to the executive, while the original plan for 2013 was to more or less break even, the automotive arm of Formula One’s McLaren Group, just three years after it was set up, made a “few million pounds” in operating profit.

For now, the company aims to boost the sales volume to a 3,500 to 4,000 cars range by 2016, as McLaren is working on a full model line-up – after it replaced with the new 650S the 2011 MP4-12C and added the flagship supercar P1, two new models will arrive further on – one cheaper than the 650S and another positioned in between it and the P1.
Also, McLaren is working on increasing its dealership base, by adding around 20 new in 2014 to a total of 70.

Via Automotive News Europe

by Aurel Niculescu (my Google+) - Monday, May 19th, 2014 - filed under Industry, McLaren, News. Image credit: .
Linked In Share
Related Articles
dealerships plans profit sales targets


Discuss: McLaren aims towards extended growth strategy

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Mercedes-Benz plans hardcore A45 AMG
Mercedes-Benz plans hardcore A45 AMGA more hardcore version of the Mercedes-Benz A45 AMG is rumored to be planned by the German based automaker. Mercedes-Benz has ...
Citroen C1 Urban Ride seen in production guise
Citroen C1 Urban Ride seen in production guiseThe production version of the Citroen C1 Urban Ride has been recently seen on a trailer while it was being transported. After ...
Ford GT gets crashed in Brazil
Ford GT gets crashed in BrazilThe driver of a Ford GT has managed to crash his ride after losing control of the wheel in a possible illegal race. It’s not ...
BMW i8S plug-in hybrid planned
BMW i8S plug-in hybrid plannedA new range-topping version of the BMW i8 is believed to come in a couple of years, in the shape of the i8S plug-in hybrid. If ...
Four McLaren P1 supercars seen in China
Four McLaren P1 supercars seen in ChinaNo less than four examples of the McLaren P1 have been spotted recently in China, in front of a dealership. The McLaren P1 may ...
US legislators could stop registration of vehicles that were not repaired following recall
US legislators could stop registration of vehicles that were not repaired following recallWith two major safety scandals in the span of just one year, US recalls have hit an incredible all-time record – of almost 54 ...
Ferrari 458 Italia gets crashed in Chile
Ferrari 458 Italia gets crashed in ChileAnother Ferrari 458 Italia has been involved in an unfortunate incident, this time in Chile. Driving a rear mid-engined, ...
[VIDEO] Mercedes-Benz CLA Shooting Brake makes video debut
[VIDEO] Mercedes-Benz CLA Shooting Brake makes video debutThe Mercedes-Benz CLA Shooting Brake has recently made its video debut after being officially unveiled over the web, for the ...
Opel Adam S gets priced in Germany
Opel Adam S gets priced in GermanyOpel has recently announced the official price list for the Adam S in Germany, where the model in question will start from 18,690 ...
US: Acura has high hopes for refreshed ILX sedan
US: Acura has high hopes for refreshed ILX sedanHonda’s luxury arm, Acura, has been struggling to compete in the booming compact luxury sedan segment as it landed first in the ...
[VIDEO] Audi Prologue Concept spotted on the streets
[VIDEO] Audi Prologue Concept spotted on the streetsThe recently unveiled Audi Prologue Concept has been spotted on Beverly Hills Street, where it was being driven. Usually when ...
Mercedes-Benz C-Class AMG-Line by Brabus
Mercedes-Benz C-Class AMG-Line by BrabusThe most famous Mercedes-Benz tuner, Brabus, has created a new program for the C-Class AMG-Line. The list of visual upgrades ...
US: University of Michigan forecasts 2016 sales over 17 million units in America
US: University of Michigan forecasts 2016 sales over 17 million units in AmericaWith the wide US economy finally ready for a successful expansion, economists at the University of Michigan predict sales of new ...
Audi still planning Quattro Concept production
Audi still planning Quattro Concept productionA production version of the Audi Quattro Concept is still considered by the car manufacturer. The Audi Quattro Concept can be ...
US: fuel cell cars could become a viable option
US: fuel cell cars could become a viable optionWhile usually only California is the driver behind alternative powertrain options in the US, soon fuel cell cars could become a ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

mclaren p1 china 1
ferrari 458 italia crash santiago chile 1
Mercedes-Benz C-Class AMG-Line by Brabus 1
Audi S8 Talladega MTM tuning 1
Audi TT gets tuned by B&B 1
Mercedes-Benz GLA Carlsson tuning 1
BMW 530Le 1
Mercedes-Benz CLA 250 4MATIC Shooting Brake (X117) 2014
BMW M4 GTRS by Vorsteiner 1
lamborghini huracan tuning dmc 1
porsche 918 spyder weissach white brazil 1
2015 mazda2 wagon 1

More automotive from inautonews
A more hardcore version of the Mercedes-Benz A45 AMG is rumored to be planned by the German based automaker. Mercedes-Benz has some big plans for its hot hatch, the A45 AMG, as the model in question is rumored to get a more hardcore version. The announcement has been made public by Tobias Moers, ...
read more
Inautonews Editors Section
Test Drive: Ford Fiesta ST
Test Drive: Ford Fiesta ST The current generation of the Ford Fiesta ST has been officially presented to the public back in March, 2012, during the Geneva Motor Show, and it ...
Test Drive: Renault Twizy – Back to basics
Test Drive: Renault Twizy – Back to basics Renault has been producing the Twizy for a couple of years now, in its Valladolid, Spain, facility but spotting one on European roads can turn out ...
Test Drive: Mercedes-Benz SL400
Test Drive: Mercedes-Benz SL400 The Mercedes-Benz SL is currently in its sixth generation and since the company has released a new entry-level, the SL400, which is basically the ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety US legislators could stop registration of vehicles that were not repaired following recallWith two major safety scandals in the span of just one year, US recalls have hit an incredible ... Takata inflator shortage could lead to a couple of years of waiting timeHonda and the rest of the carmakers that have recalled vehicles because they were equipped with ...
Safety Section