This McLaren celebrates 50 years in the auto business.
The brand was founded in 1963 by Formula One runner-up Bruce McLaren and it was at the beginning a racing car manufacturer before it expanded in 1993 into the upmarket GT car manufacturing business. Now McLaren is known both for his famed competitors and its excellence on the road. The brand plans to reach 50 global retail outlets by the time it releases its new supercar P1.
The brand began to be known during the Tasman Series, followed by the Can-Am, the Indianapolis 500 and the 24 Hours of Le Mans, each one a victory for McLaren. Bruce McLaren’s death did not prevent the brand from reaching success, especially at the beginning of the 1980s under the leadership of Ron Dennis. He was the one to set up the McLaren Cars and in 1993, the McLaren F1, its first supercar, was a hit.
McLaren continued to grow with other models, such as the 12C and the 12C Spider, which are a confirmation of the fact that the brand’s touring vehicles have exceptional sporting capabilities. McLaren unveiled at last year’s Paris Motor Show, its new P1 which will hit the market this year, a symbol of the brand’s landmark anniversary.