McLaren Expands Its Dealership Network in Asia image

McLaren Automotive wants to increase the number of dealerships in Asia to 13 this year, part of its plans to rapidly expand in the world’s largest auto market.

Although the economy in China faces a slowdown during his period, this does not make automakers give up their plans to expand in this market, where they target the growing ranks of wealthy entrepreneurs. Recently, HSBC has reduced its growth forecast for 2013 in the region, excluding Japan, to 6.1% from 7.2% and for 2014 to 6.5% from 7.2%.

McLaren recently got approval from the Chinese authorities to open its first dealerships in the region, where the automaker plans to double its Asia sales by the end of this year. Mirko Bordiga, McLaren’s Asia-Pacific regional director, said that the dealerships will be opened in September and will be located in Shanghai, Shenzhen, Beijing and Chengdu.

The automaker opened its first dealership in Asia last year, located in Singapore, and since then it has added dealerships in Taipei, Sydney, Hong Kong, Osaka and Tokyo. Mr Bordiga said that two more dealerships will be opened in Kuala Lumpur and Jakarta this September. The dealership expansion is part of McLaren’s strategy to expand beyond Formula 1 racing and have its sports cars sold globally.

“The markets in Asia are not so immature any more. Wealthy people really know what they are buying,” said Mirko Bordiga.