The British supercar manufacturer has opened today its showroom doors in China, having now an official presence in the world’s second-largest luxury car market.
McLaren Automotive, which builds the P1 and MP4-12 supercars, is entering the lucrative country as part of an aggressive drive to ramp up its Asian presence to 13 dealerships this year and hopes the region will account for a third of its global sales in future.
“China is one of the most exciting and dynamic markets in the world where we will make every effort to be well received,” said Ron Dennis, McLaren chairman. “Our entry into China . . . represents a significant milestone in the development of the company.”
“Entering the Chinese market is both a huge honour and a major opportunity for McLaren Automotive, and it highlights the continued development of the company,” also said Mike Flewitt, chief executive.
The Woking-based manufacturer, which last year sold 1,400 cars and exported 80% of its production, is targeting 10% of future sales to come from China. The country has become a key market for luxury producers like Ferrari, Lamborghini and Bentley. Also, in spite of a recent slowdown in economic growth, the country is expected to overtake the U.S. as the biggest premium car market by the end of the decade.
China will be the 27th retail market for the carmaker, which has been ramping up its sales footprint in Asia this year, cutting the tape on dealerships in cities such as Tokyo, Hong Kong and Sydney.
Via Financial Times
) - Monday, September 9th, 2013 - filed under Industry
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