The British supercar manufacturer, best known for its Formula 1 involvement and for the street legal F1, the best supercar of the ‘90s, is now adding a new model to the line-up, in its vow to challenge the Italian stable mates.
The new 650s model, more powerful and faster and also priced at “a sensible distance” above the MP4-12C, according to Operations Director Alan Foster, is a key plan in Chief Executive Officer Mike Flewitt’s strive to introduce a model each year, as it seeks to triple sales in the next three years.
“It’s somewhat surprising they are slotting a car above the MP4-12C before introducing something a little more obtainable,” said Kevin Tynan, an auto analyst for Bloomberg Industries. “There is enough brand cache for a well-executed McLaren to compete with R8 and GT3.”
Foster added that McLaren will almost certainly soon introduce a more affordable model, slotted to compete with the likes of Audi’s R8 or Porsche’ s high end line of 911s.
“The idea is that we’ll bring a new car into position every 12 months,” said Foster. “There’s a number of degrees of segmentation until you get down to about 100,000 pounds sterling ($167,000). We’re not in there yet, but it’s certainly one that’s of interest to us.”
The British brand seeks around 1500 units to be sold this year, which is around the same level of 2013, but wants to achieve 4500 sold vehicles by 2017 – while for example Ferrari (with a production cap in place) sold last year 6,922 cars and Lamborghini delivered 2,121 units.